Enterprise Growth and Market Access Program (EGMAP)

1. Program Description

The Enterprise Growth and Market Access Program (EGMAP) is designed to support Sierra Leonean businesses by enhancing their capacity, competitiveness, and market opportunities. It aims to strengthen local enterprises through targeted interventions that improve access to finance, market linkages, business development services, and compliance with industry standards. This program ensures that locally made products gain visibility and a strong foothold in domestic and international markets.

2. Objectives

  • To build the capacity of Sierra Leonean businesses to compete effectively in key sectors.
  • To facilitate access to local and international markets for locally produced goods and services.
  • To promote the visibility and sale of ‘Made in Sierra Leone’ products through strategic initiatives.
  • To improve product quality and standardization for global competitiveness.
  • To enhance collaboration between local businesses, industries, and investors.

3. Scope

EGMAP focuses on supporting businesses across various sectors, including industrial manufacturing, agriculture, mining, petroleum, construction, transportation, tourism, and services. It operates through partnerships with government agencies, financial institutions, industry leaders, trade organizations, and international bodies to create a sustainable ecosystem for local enterprises.

4. Key Activities

  • Capacity Development for Local Enterprises – Training on business management, financial literacy, and production efficiency.
  • Market Linkages and Trade Facilitation – Organizing trade fairs, exhibitions, and B2B networking sessions.
  • Support for Product Standardization and Certification – Assisting businesses in meeting regulatory and international trade standards.
  • E-commerce and Digital Marketing Support – Developing online platforms to boost local product visibility and sales.
  • ‘Made in Sierra Leone’ Shop & Promotion Campaigns – Establishing dedicated retail outlets and promotional initiatives to encourage the consumption of local products.
  • Access to Finance and Investment Facilitation – Connecting local enterprises with funding opportunities, grants, and credit facilities.

5. Expected Outcomes

  • Strengthened and more competitive Sierra Leonean businesses in key industries.
  • Increased sales and market penetration for ‘Made in Sierra Leone’ products.
  • Higher employment rates as local enterprises expand and create jobs.
  • Improved product quality and adherence to international standards.
  • Sustainable business growth and reduced dependency on imported goods.

6. Responsible Department

Directorate of Business Development – Leads program implementation, working closely with relevant stakeholders to drive enterprise growth and market access initiatives.